You can now run A/B Tests in Wistia! This feature is only available for accounts on Wistia’s Advanced Plan.

A/B Testing in Wistia will allow you to test any two videos in your account. Test video customizations like calls-to-action, thumbnails, or even different video content to see how differences impact engagement rates, play rates, and conversions.

Set up your test by selecting two videos, then embed the the test on your site. Our A/B Test embeds will serve your viewers the selected videos on a 50/50 split. Once you’ve collected enough data, you can select a winner and the embed will automatically update to show the winner to all future viewers.

Learn more about A/B Testing here!