Our new Audience Engagement Analytics feature provides attendee-specific metrics directly on your Registrants Page, offering a clear view of how each participant interacted with your webinar. These metrics include:

• Watched %: The percentage of the webinar each attendee viewed.

• Focused Time: How long they stayed actively engaged.

• Poll Responses: Their participation in polls during the webinar.

• Annotation Interactions: Clicks on your webinar annotations.

• UTM Data: The marketing campaigns that led them to your webinar.

These insights, combined with existing registration details, give you a complete picture of your attendees’ engagement. With this data, you can:

• Identify and prioritize your most engaged attendees.

• Deliver personalized follow-ups based on individual activity.

• Refine lead nurturing strategies to improve conversions.

This streamlined view eliminates the guesswork, helping you focus on meaningful interactions with your audience.

Additionally, attendee analytics integrate seamlessly with marketing automation platforms (MAPs) like HubSpot, Adobe Marketo Engage, and Pardot, enabling you to use these insights for targeted campaigns and personalized outreach.

Availability:
Audience Engagement Analytics are available for webinars created on or after January 23, 2025. This feature is accessible to customers on Pro, Advanced, and Premium plan customers who use Wistia registration forms for their webinar registration.