Today, we released the Google integration for our Reach & Retarget feature (formerly called Custom Audiences), allowing you to send Wistia viewer data to your Google Analytics account. There, you can use that data to create audiences for Google Ads.

Along with this update, you’ll also notice that on the “Promote” page for a Channel, you can now enable our suggested audiences to both Facebook and Google accounts.

To get started:

• Head on over to your Channel
• Click “Promote” to set up the integrations
• Enable any (or all!) of our pre-made audiences

Learn more about the new Google integration here.