The Traffic Analytics report helps you understand where your audience is coming from. You can see Referral and Viewing Device analytics. If you are using UTM parameters, Wistia will auto-magically show Visits, Plays, and Engagement pertaining to you UTM parameters; campaign, source, and medium. 

Head to the Analytics page of one of your videos and try out the new Traffic Analytics today!

Check out our Help Doc for more details!